When you bring in leads through a newsletter opt-in form or lead magnet, they enter yourĪ marketing funnel maps the journey that a potential customer (or “lead”) takes from their first interaction with your business until they make a purchase. building your email list the right way - is so important. Who report an email as spam do so because they didn’t knowingly subscribe in the first place.Īnd as a creator running a small business, you don’t have a team of sales reps to make outbound phone calls or spend hours prospecting for leads.
Emailing a cold lead who never signed up for your email list is more likely to land you in the spam folder than to land you a sale. In this article, we’ll give you five steps for writing sales emails that turn subscribers into loyal customers who are excited to purchase your products.įirst, let’s cover what makes nurture emails a must-have in every creator’sĮmail is one of the most affordable and scalable marketing tools available - especially if you’re a small business owner with a limited budget.Ĭite email as their top source of return on investment (ROI).īut not all sales emails are created equal. Instead, focus on writing and sending nurture emails that build a connection with potential buyers. And we definitely don’t recommend sending out cold emails to people who haven’t subscribed to your list. That doesn’t mean you should start spamming your subscribers with pushy sales pitches. It’s time to revamp your email marketing strategy.
, you realize that a big chunk of your audience isn’t opening your emails or clicking the links within them.Īnd even though your email list is growing, your sales numbers stay flat. Your subscriber count is growing, and you send out the occasional Turn email subscribers into loyal customers
Step 4: Include an irresistible call-to-action (CTA) Step 2: Write an attention-grabbing subject line
What makes nurture emails a powerful sales tool?ĥ steps to write a high-converting sales email Now how do you turn those subscribers into customers? Start writing better sales emails with this five-step guide (+ templates).
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